For Hospitality Operators
Sleep Your Guests
Return For
Your guests experience every material decision you make. A Piana sleep system is one that end up in their review.
WHY PIANA
The Difference is in the Details
In hospitality, the bed is not furniture. It is the primary interface between your property and your guests. The only product they use for seven or eight hours. The one that determines whether they return.
The Technology
Multi-Layer System
The V/Smart™ system replaces foam with a precisely engineered sequence of natural and recycled fiber layers, each serving a specific function in pressure relief, temperature regulation, and airflow.
Measurable Excellence
Piana Sleep patented V/Smart technology delivers measurable
improvements across every metric that matters.
01
Repreve® Cover
Recycled yarn with Mandala motif · Lavender molecular infusion
02
Airflow Transition Layer
Natural fiber mesh · Thermal regulation · 7× air permeability
03
Pressure Relief Core
Engineered natural fiber zones · Zone-specific compression response
04
Foundation Support Layer
Structural base · Full edge support · Architectural profile
The Technology
Piana vs. Industry Standard
Industry Standard
- 14–16" quilted pillow-top profile
- Petroleum-based memory foam core
- Bright white synthetic cover fabric
- Promotional badges and graphics
- VOC off-gassing from foam
- Landfill disposal at end of life
- Replacement cost + disposal fees
- No ESG documentation available
Piana Sleep
- 10–12" architectural, foam-free profile
- V/Smart™ natural fiber system
- Natural undyed Repreve® cover
- Near-invisible branding
- Zero VOC emissions across all collections
- Full material recovery at end of life
- End-of-life renewal at no additional cost
- GRI / SASB-aligned ESG documentation
Our Difference
Where Hospitality
Meets Heritage
Guest Experience
Guests who sleep better return more often and rate higher. V/Smart™ delivers measurable improvements in breathability, thermal regulation, and pressure relief, the three main drivers of sleep quality.
7×
More air-permeable than standard foam
Operational Efficiency
40% lighter than conventional foam systems our mattresses reduces installation labour, room-to-room handling time, and housekeeping strain at scale across hundreds or thousands of rooms. The weight difference is material.
40%
Lighter than conventional foam mattresses
ESG & Reporting
Our renewal program eliminates the need for landfills by accepting our mattresses back to be fully recycled at our 100% solar powered facility in Cartersville, GA or through our participating dealer network.
0
Materials sent to landfill at end of life
Total Cost of Ownership
The True Cost of Conventional Mattresses.
A conventional mattress purchase has a visible cost and several hidden ones. The price tag doesn’t include disposal fees, logistics at end of life, or the sustainability cost of sending thousands of mattresses to landfill.
A Piana purchase includes end-of-life renewal as standard. The disposal problem disappears from your operations and your ESG report entirely.
- Cost Element
- Purchase price
- End-of-life disposal fees
- Collection & logistics
- ESG documentation
- Landfill liability
- Housekeeping labour
- Replacement frequency
- Sustainability narrative
- Industry Standard
- Visible
- Additional cost
- Your responsibility
- Not available
- Significant
- Standard
- 7–10 years
- None
- Piana Sleep
- Visible
- Included
- Coordinated by Piana
- Included
- Zero
- Reduced (40% lighter)
- 10-year warranty
- Full documentation
Collection Matching
The Right Collection For Your Property.
Each Piana collection is tuned to a distinct hospitality context. Our team will help you identify the right specification during your first conversation.
Flagship Collection
Rinnovo
ree-NOH-voh · Renewal
- Full-service hotels
- Convention & conference hotels
- Resort properties
- Urban lifestyle brands
- Flagship & flagship-adjacent locations
Luxe Collection
Sereno
seh-REH-noh · Serene
- Destination spas & wellness resorts
- Meditation & yoga retreats
- Boutique & design hotels
- Sleep-focused properties
- Recovery & rehabilitation centres
Premiere Collection
Essenza
ehs-SEN-tsah · Essence
- Japanese-inspired & Ryokan-style
- Scandinavian design properties
- Architectural boutiques
- Minimalist lifestyle brands
- Select-service & micro hotels
How We Work Together
A Straightforward Procurement Process.
We work directly with hotel operators and procurement teams. No distribution layers. No sales pressure. A conversation that moves at the pace your project requires.
01
Inquiry
2 minutes
Fill in the specification request form. Tell us your property type, room count, and primary interest. That’s all we need to get started.
02
Response
48 hours
Our hospitality team responds within 48 business hours with a collection recommendation and initial specification guidance.
03
Specification
1–2 calls
One or two conversations to align on the right collection, profile, and any property-specific requirements. We’ve done this for every property type.
04
Documentation
1 week
Full specification package, certification documents, ESG reporting language, and end-of-life renewal terms delivered to your procurement team.
05
Sampling
2 weeks
Physical samples shipped for your team to evaluate. We want you to feel the difference before the decision is made.
06
Proposal
On approval
Formal proposal with pricing, delivery timeline, installation coordination, and end-of-life renewal program terms.
Start the Conversation
Ready to Upgrade Your Property?
We work with operators of all sizes from independent boutiques to multi-property groups. Getting it right takes a conversation, not a brochure.